45%
voters contacted by an advocacy org
76%
of those took action when asked
80%
researched the issue after acting
84%
respond to personal asks from peers
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1
Background & Exposure
Who is being reached, through what channels, and how they feel about it
45%
of American voters have been directly contacted by an advocacy organization and asked to take action
Base: All registered voters (n≈1,000). Dec 2025.
76%
of those who were contacted report they actually took action
Among those who received a direct ask. High baseline conversion rate.
How Voters Receive Advocacy Requests
Q: How did you receive the request to take action? (Select all that apply.)
Overall figures shown. Party breakdowns not available for this question.
How Voters Feel Receiving Advocacy Messages
Q: How do you generally feel when you receive a request to take action? (Select all that apply.)
Overall figures shown. Party breakdowns not available for this question.
2
Perceptions of Impact
Do voters believe their actions make a difference — and at what level?
72%
feel their advocacy actions make a difference
72%
All
76%Dem
66%GOP
73%Ind
58%
believe elected officials take grassroots actions seriously
58%
All
54%Dem
55%GOP
63%Ind
64%
see themselves as active participants in civic or community life
64%
All
59%Dem
57%GOP
74%Ind
Where Voters Feel Their Voice Matters Most
Q: At which level of government do you feel your individual actions matter most?
Overall figures shown.
Most Likely to Take Action — by Issue Level
Q: On which issues are you most likely to take advocacy action?
Overall figures shown.
76%
of voters who were asked to take action report that they actually did so
High baseline conversion — the barrier is not apathy, it is access and friction.
80%
went on to research an issue or cause after taking action
80%
All
78%Dem
82%GOP
79%Ind
Post-action research is nearly universal and consistent across party lines.
Actions Voters Take After Being Asked
Q: Which of the following have you done after receiving an advocacy request? (Select all that apply.)
Overall figures shown. Party breakdowns not available for this question.
Post-Action Research: What Voters Actually Do
Q: Which of the following did you do to research the issue after taking action? (Select all that apply.)
Overall figures shown. Party breakdowns not available for this question.
78%
expect to hear back from the organization that contacted them
78%
All
77%Dem
74%GOP
82%Ind
Silence after an ask is a broken expectation — especially for Independents.
62%
want follow-up communication after taking action
62%
All
56%Dem
61%GOP
69%Ind
Democrats want follow-up least; Independents want it most.
4
Outreach Effectiveness
Which channels convert best — and why personal beats performative
Likelihood to Respond — by Outreach Type
Q: How likely are you to respond based on how you were contacted? (% Very + Somewhat Likely combined)
Overall figures shown. Party breakdowns not available for this question.
5
Membership & Sources of Asks
What organizations voters belong to, and where advocacy asks originate
54%
received an advocacy request from an organization (not a personal contact)
54%
All
50%Dem
46%GOP
62%Ind
Independents are most likely to receive and respond to org outreach.
Organizational Involvement
Q: Which of the following organizations are you a member of or affiliated with? (Select all that apply.)
Overall figures shown. Party breakdowns not available for this question.
How Organizations Deliver Advocacy Requests
Q: How did the organization contact you with the advocacy request? (Select all that apply.)
Overall figures shown. Party breakdowns not available for this question.
What Motivates Voters to Take Action
Q: What motivated you to take action? (Select all that apply.)
Overall figures shown. Party breakdowns not available for this question.
Barriers to Taking Action
Q: What has prevented you from taking advocacy action in the past? (Select all that apply.)
Overall figures shown. Party breakdowns not available for this question.
What Makes a Call-to-Action Most Effective
Q: What elements make an advocacy call-to-action most compelling to you? (Select all that apply.)
Overall figures shown. Party breakdowns not available for this question.
7
Issue Priorities & Information
What voters care about most — and where they go to stay informed
Top Issues Voters Are Most Likely to Act On
Q: On which of the following issues would you be most likely to take advocacy action? (Select all that apply.)
Overall figures shown. Party breakdowns not available for this question.
How Voters Stay Informed on Issues
Q: How do you typically stay informed about social and political issues? (Select all that apply.)
Overall figures shown. Party breakdowns not available for this question.